您现在的位置: 首页     >    时装发布    >    Suzy Menkes专栏

#CNI Lux Day 2: Simone Rocha On Building Her Brand

作者:Suzy Menkes 编辑:张一杰 时间:2018年4月26日
内容来源:VOGUE时尚网  图片来源:VOGUE国际网站:英国

文章导读

Suzy Menkes talks to Simone Rocha about what fuels her creativity and her identity

敬请期待中文版

Simone Rocha with Suzy Menkes at the CNI Luxury Conference in Lisbon

Indigital

Alice Newbold, Vogue Daily Editor, reporting live from the CNI Luxury Conference in Lisbon

Simone Rocha grew up skipping school to attend the shows of her father, John Rocha, who taught her to sew by setting her tasks like crocheting socks for his spring/summer 1994 collection. Fast forward to 2010 and Simone Rocha the brand was born. Her feminine-tomboy aesthetic and voluminous silhouettes that play with proportion are all rooted in the creative energy she grew up around (her mother handled the business side of John Rocha) and have won her a handful of industry accolades along the way, including 2014 New Establishment Award and 2016 Womenswear Designer of the Year at the British Fashion Awards.

At the Condé Nast International Luxury conference, the Irish-born jewel of London Fashion Week tells Suzy Menkes about combining the personal with the poetic to create stories and clothes that resonate with women.

Menkes asked how Rocha’s exceptional heritage, which includes a Chinese grandfather and Portuguese roots via Macau, is reflected in her creative designs, how she has built her business and how she sees her brand: “Whether looking at my heritage and the landscape in Ireland to influence textiles and fabrication, or being in a space like [Asia] and feeling alien with my senses enhanced, for me it has to be personal to feel sincere, new and authentic.”

Rocha’s work is poetic, and her clothes about storytelling, with each show dedicated to a personage she has created. This has only increased since she became a mother. “It’s very tiring,” she laughed. “[My baby] has influenced me in a literal way, but she has also made me refocus and use my time.” Trips to the hospital translated into dresses influenced by nurses’ uniforms and swaddling fabrics in her latest collections.

Indeed, her clothes are underlined by functionality. “[Simone Rocha] is about femininity, but it has strength,” she said. The fantasy is grounded in practicality, because, for her, “that is what makes things modern”.

She’s open-minded about production – hence her latest connection to Portugal, where she describes the artisans as being “very open and understanding to new challenges”– and has a relationship with every single store that sells her brand. “I think about stockists all the time, you have to be specific about the buy – big or small - because they have to understand the brand. That’s what gives it power and a solidarity.”

The fourth annual Condé Nast International Luxury Conference is in Lisbon, on the 18th and 19th April. For more information, visit the website

转载声明

本内容系VOGUE时尚网原创或经官方授权编译转载,严禁以任何形式或方法转载或使用,违者追究法律责任。

将本文分享到

你可能还会喜欢

更多相关网站内容

关注官方微信
开启互动之旅

将文章:#CNI Lux Day 2: Simone Rocha On Building Her Brand
喜欢到个人空间我的喜欢中。

喜欢理由:

喜欢成功

经验: +2 , 金币 +2

您的喜欢已完成,如您需要查看或者管理喜欢列表,
请点击"个人空间" "喜欢"

已经喜欢

 

您的喜欢已完成,如您需要查看或者管理喜欢列表,
请点击"个人空间" "喜欢"

www.88tyc.com 金太阳国际娱乐网址 msc5.com 申博官方娱乐城登入 太阳城菲律宾官网申博
申慱亚洲138 申慱网上娱乐平台 申慱138现金网 申慱138娱乐网站 菲律宾申慱下载
申慱官网183msc.com 申慱网上娱乐总公司 申慱真钱斗地主游戏 申慱真钱斗地主游戏 网上娱乐注册开户
永利高老娱乐登入 www.8888msc.com 澳门菲律宾网上娱乐 申博138注册